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What exactly is the EMV liability shift that is happening in October 2015? 

What exactly is the EMV liability shift that is happening in October 2015? 

new style credit card

Chargeback liability specifically for counterfeit cards will shift from card issuers to card acquirers and merchants (whichever is the delinquent party in implementing EMV).

Is this a big deal?

On an industry-wide level, yes, this is a big change. However, since most merchants are small-to-midsize merchants the chances of them being affected is very low.  In fact most will probably never see a counterfeit card. Counterfeit transactions typically happen at supermarkets and drug stores because criminals want to convert the counterfeit card to a prepaid gift card as quickly as possible. This means that most of you will essentially be unaffected by the change.

What is the real change that is happening?

Instead of customers swiping their card’s magnetic stripe, they will insert their chip card into the device. This is referred to as a “chip and signature” transaction which is how most of EMV is anticipated to be processed in the US.

 As a small business owner you qualify for a free equipment upgrade.

Prysms Business Services has several equipment upgrade programs available. Depending on your business this could be a simple card swiping machine, an integrated cash register, or even a complete POS system (including installation and training).  Contact us for details.

What other Services are available?

Many small businesses owners also qualify for some of our other business services at no cost!  These services include:

 

Web Design Services                                              Social Media Page Development

Social Media Posting                                              WordPress Web site hosting

Logo Design                                                                Video/Vlog Production

Merchant Services                                                   And much more…..

 

To learn more these programs available to you just fill out the form below, or call 386-675-4888.  We look forward to hearing from you.

 

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